About Laimi

Laimi is the agentic commerce operating system for travel.

Built by operators who ran the platforms we're now building infrastructure for.

30%
Of Asia's loyalty points go unredeemed
3
Operators from Booking.com, Trip.com, azgo
$60B
In unredeemed loyalty points, every year
The team

Built by people who've done this before.

Not outsiders guessing at travel. Operators who sat on the other side of the table first.

OH
Oliver Hua
Chairman
Former Booking.com APAC Managing Director.
View LinkedIn →
GY
George Yang
Co-founder & CEO
Former Trip.com CMO. Former CEO, azgo.
View LinkedIn →
YS
YY Sng
Co-founder & COO
AI Operator. Builds Laimi end-to-end.
View LinkedIn →
This team has sat on the other side of these negotiations, as the OTA, as the supplier, as the platform. When a partner asks why this works when bigger companies couldn't, the answer is simple.
Because we are those bigger companies.
Board of advisors

Backed by people who've built this before.

DV
Dennis van Noord
20+ years in travel. Ex-Booking.com, ex-Vrbo, ex-Rakuten Travel Xchange, ex-Mystifly.
View LinkedIn →
WG
Wouter Groenewold
10+ years at Booking.com. Legal, compliance & governance leadership.
View LinkedIn →
NM
Nick Monaghan
Former Partnership Director, Booking.com. Digital hotel ecosystem expert.
View LinkedIn →
MC
MinMing Chen
Former CMO, Meituan. 6+ years scaling one of China's largest super apps.
View LinkedIn →
EN
Edmas Neo
Former CEO, ACE.SG. Ex SG Innovate. Startup ecosystem builder.
View LinkedIn →
Confidential Advisor
C-suite at Viator. Deep experience across top digital travel platforms.
Identity withheld
More advisors joining soon
About · Laimi

Building the infrastructure travel runs on. Want in?

Whether you're a partner, an investor, or someone who's done this before, let's talk.

Talk to us
→