Elevating your journey with curated experiences and transparent price comparisons
We Bring the World's Best Travel to You
Elevating your journey with curated experiences
and transparent price comparison
Our story
Travelers today face a common challenge:
"This platform is cheaper, but that one includes more!
Which one is actually better?”
“What are the must-do attractions here — and which ones are just hype?
Even with numerous OTAs, travelers still waste time switching between apps, comparing prices, and second-guessing their choices.
We saw the need for something better: A smarter, more trusted way to compare, evaluate, and decide.
That’s why we do things differently.
We combine real-time price comparison across top suppliers with a curated selection of the best experiences at each destination — so travelers can skip the clutter, book with confidence, and enjoy more of what really matters.
Our mission
“Empowering Asian travelers to discover the world’s best experiences.”
At laimi, we help Asian travelers make smarter, faster, and more confident decisions when booking things to do abroad.
We compare attraction prices across top suppliers in real time - but more importantly, we only feature carefully selected, curated experiences that offer true value, not just the lowest price.
By simplifying how people compare, choose, and book, we bring clarity, ease, and trust to every travel decision.
Our vision
We want laimi to be the most trusted travel companion for travelers worldwide.
A place where you can:
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Instantly see the best prices across platforms
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Discover what’s really worth booking
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And feel 100% sure about your travel decisions
Great travel is about more than saving money, it’s about spending it right.
Meet Our Leadership Team
Oliver Hua
Co-founder & Chairman
Oliver Hua, former Managing Director for Booking.com in the Asia-Pacific region, played a pivotal role in formulating and implementing business strategies in one of the company's fastest growing areas. His extensive background includes over eight years at eBay, where he held various key positions such as Managing Director for Southeast Asia, Japan, and Israel, COO for Greater China, Japan, and Southeast Asia, and Senior Director of Trust and Safety for the Asia-Pacific region.
George Zhichuan Yang
Co-Founder and CEO
Yan Yuan Sng
Co-Founder & COO
As Chief Operating Officer, Yan Yuan Sng brings extensive experience from the forefront of Asia's e-commerce and travel tech sectors. A key member of the founding team at Ebates Asia, Yan Yuan has since held significant leadership roles at Trip.com, served as COO at Getyourstay, and was Regional Head for azgo. He leverages his deep expertise in operational scaling, market expansion, and product strategy, specializing in building high-performing teams and driving growth through innovative digital solutions and strategic market penetration across diverse Asian landscapes.
Our Advisory Board
Viator C-Level Personnel
A quiet force behind the scenes, he prefers to stay out of the spotlight — but his impact speaks volumes. A talented leader at Viator, he brings extensive experience from some of the world’s top digital travel platforms. As a key member of our advisory board, he plays a vital role in shaping our strategic direction. His deep industry knowledge and sharp decision-making help accelerate our growth and keep us aligned with the fast-moving travel landscape.
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Wouter Groenewold
Former Vice President, Associate General Counsel, and Compliance & Ethics Officer of Booking.com
A quiet force behind the scenes, he prefers to stay out of the spotlight — but his impact speaks volumes. A talented leader at TripAdvisor, he brings extensive experience from some of the world’s top digital travel platforms. As a key member of our advisory board, he plays a vital role in shaping our strategic direction. His deep industry knowledge and sharp decision-making help accelerate our growth and keep us aligned with the fast-moving travel landscape.
Dennis van Noord
Former Regional Director APAC Strategic Partnerships at Booking.com
Former Senior Director Global Partnerships at Vrbo (Expedia Group)
Former CCO at Rakuten Travel Xchange
With over 20 years of experience in the travel industry, Dennis has held leadership positions at Booking.com, Vrbo (Expedia Group), Rakuten Travel Xchange as CCO, and Mystifly as CBO. He brings extensive expertise in B2B sales, strategic partnerships, and business development, specializing in forging high-value partnerships with travel sellers and driving lead generation, deal-closing, and revenue growth through strategic collaboration with OTAs, TMCs, and other platforms.
Nick Monaghan
Former Global Commercial Director Partnerships of Booking.com
As part of the founding team of Booking.com, Nick Monaghan spent 19 years building a several billion dollar business from start-up to global leader. Built and managed a very significant channel of demand for Booking.com from scratch.
MinMing Chen
Former CMO, Meituan app (3690.HK)
MinMing Chen (Da Pai), former CMO of Meituan from 2011 to 2017. Meituan is a leading local life services super app in China, serving over 600 million users and partnering with nearly 4.5 million businesses nationwide. Around 35 million people use the platform daily.
